Koala Insulation
Direct Mail.
Six-by-eleven EDDM postcards created for franchisees to generate residential leads in their territories.
Direct mail / Graphic design / Copywriting
ClientKoala Insulation
Format6 × 11 EDDM postcards
RoleCopy, design, production
The workA useful message
A useful message
for a cold audience.
The postcards had to make insulation problems understandable quickly and give homeowners a clear reason to request an inspection.
The front leads with a recognizable household problem. The reverse supports the claim with service information, warranty language, and a direct local call to action.
